- 2017 Global Arrivals: 131 million
- Year-Over-Year Growth (2016-2017) for Arrivals: 8%
- Projected Number of Travelers in 2020: 156 million
- Projected Market Size 2020: USD 220 Billion
- Projected Market Size 2026: USD 300 Billion
Halal-friendly travel is now firmly established in the tourism industry and includes the provision of travel and tourism services in accordance with Muslim beliefs and practices. Halal travel and tourism represents a rapidly-growing market sector due to an increasing number of halal-conscious travelers around the world. As a result, halal hotel chains are adding more properties to their holdings.
The halal tourism market grows by an average of 4.8% while the world tourism market grows by 3.8% per annum; by 2022, halal tourism is estimated to be a USD 220 billion market. Evaluating growth by tourist arrivals was even more promising, with an 8% increase between 2016 and 2017.
What attracts Muslim travelers?
The availability of Muslim-friendly hotels is considered one of the most important attributes that attracts Muslim travelers and encourages them to. For example, the availability of halal food and beverages is vital for destinations that target Muslim travelers. It is now common for Muslim tourists to request halal food and beverages even when they visit non-Muslim destinations. Moreover, Middle Eastern full-service and fast food restaurants that serve halal food for Muslim tourists are increasingly prevalent in France, Germany, and the UK.
Halal Services in the Travel Industry
- Halal Transport (Airlines): Indicators are cleanliness, non-alcoholic drinks and publications which are compatible with Islamic values.
- Halal Food: Food served in a restaurant must be halal. All animals must be slaughtered according to Islamic principles. No alcoholic drinks should be served on the premises.
- Halal Tour Packages: Tour packages must be based on Muslim-friendly themes. The Islamic tour packages can include visits to mosques and Islamic monuments.
- Halal Tourism in Bosnia and Herzegovina
- Due to its strategic geographic location and cultural heritage, Bosnia and Herzegovina possesses a high potential for becoming a major tourist destination for traveling in accordance with halal standards in Southeastern Europe.
- The country’s unique history includes a special regional position in the Ottoman Empire. The country has halal-certified hotels, food, and other products and services.
- Expected exhibitors: hotel, restaurant, and theme park companies, property development companies, tourism and travel agencies, transportation service companies, ratings agencies, translation consultants, investors