‘Halal’ is a term often limited to food and beverages. Over the past decade, however, the variety of products and services in this booming economic sector has expanded. The halal industries touch every aspect of the Muslim lifestyle, from fashion and finance to media and travel.
The numbers are impressive. Experts value the 2016 halal marketplace at over USD 2 trillion, with no single sub-sector registering less than 5% growth. The demographic trends driving halal sector growth are equally striking. The world’s expanding Muslim population brings millions of consumers into the key 18-30 age demographic every year. The Muslim consumer base is also improving in quality, as immigrant populations in the US and Europe mature and become increasingly affluent.
The halal market, however, remains somewhat fractured. Though major multinational brands and startups are noticing Muslim consumers, much work remains in ensuring that halal-certified products reach them efficiently. Problems range from standard-setting and manufacturing to distribution and marketing.
In other words, there is perhaps no better time for Sarajevo Halal Fair. By assembling some of the world’s top companies at a premier location between the East and West, the Fair creates a much-needed business networking platform. These relationships will generate solutions for businesses that attend—and the consumers they serve.